Designed around online sales

The whole system has been designed around online sales and e-ticketing from the ground up. The online sales interface allows ticket buyers to see what’s on, to search for shows by any text associated with them, and to browse through your content in a way that’s clear and accessible.

Easy to use seat plan and “offer best” algorithms

The seating plan is pure HTML and does not require any Java or Flash or other plugin. Having entered the number of seats required, the customer can use the seat plan to specify where they would like to sit, and the system allocates them the best nearby seats whilst enforcing business rules such as “not leaving a single seat at the end of a row”. Fiddly operations such as lassoing seats and clicking on them individually are avoided.

Customer Profile

Customers can log into their profile to view their purchase history and change their addresses, phone numbers, marketing preferences and so on.

Social Features

Customers can register or login using Facebook or Google ids to save remembering another password.

Details of ticket purchases can be shared on Facebook or Twitter, including a link to retrieve nearby seats reserved during the booking process.

Website content and functionality will always be up to date

Unlike systems where the box office staff use a different application to sell tickets, with Monad the online sales screens are used by box office staff too – which means that the online sales functionality can never lag behind.

All discounts available online

All discounts – 3 for 2 offers, membership, promotional codes, etc. – are automatically calculated, so there is no need to make people telephone the box office to get the best price.

Flexible on-sale rules

You can choose which shows are visible and on sale online, which shows are visible and on sale to box office staff, etc., with a high degree of granularity. Just because it’s possible to sell everything online doesn’t mean you have to if you don’t want to.

Variable, flexible and dynamic pricing

Variable pricing allows ticket prices to be varied for specific performances. For example, the Saturday night performance may have a higher prices than the Wednesday matinee. Flexible pricing allows seats to move in or out of existing price bands for specific performances based on demand. For example, if all the highest price stalls seats (rows A-E say) have sold out then rows F and G could be moved into the highest price band, so revenues can be maximised for the performance. Dynamic pricing uses an algorithm to constantly shift the price of indiviual seats in real time based on the demand for the performance, in the same way airline seat prices change. Monad Ticketing offer each of these pricing models.


The system allows short cuts to be created to shows, individual performances, venues, spaces, or any other container, allowing you to promote them on the front page of the website whilst keeping the structure intact.

Responsive design for tablets and smartphones

The online sales interface uses responsive web design techniques to provide the optimal viewing experience for tablet and smartphone users.

Standards Compliant and Accessible

The online sales interface complies with W3C AA accessibility guidelines

SEO friendly

The online sales interface is built around a structure that makes it just as easy for search engines to index shows as it is for customers to browse through them. All URLs are SEO friendly with descriptive text and no id numbers in the links, and can be linked into from other sites and content management systems.

Easy to use

Box Office Staff Members use the same web pages as the public online sales interface to sell tickets. If you log in as a staff member you gain access to extra options allowing you to specify who you are selling tickets to, but apart from that the sales process is unchanged. The public sales process should always be as simple, quick and smooth as possible: why give your box office staff anything less?

Low training overhead

As the sales interface is the same as the public online sales, next-to-no training is required for box office staff.

Smart searches to find customers quickly

All information about a customer – name, email address, postal address, etc. – is indexed, and a single simple search box allows you to search for customers with instant results. No more tabbing through dozens of fields, trying to enter a fragment of information in the postcode field and another fragment in the surname.

Smart searches for find orders quickly

As well as looking up customers and viewing their order history, staff members have access to both quick and advanced order searches to find orders for collection by credit card number, order reference, purchase date, and other fields.

Refunds and cancellations

Staff members can cancel tickets through a quick and simple process. Cancelled tickets are returned to the basket so that the order can be amended and rebooked if necessary. The value of cancelled tickets is returned to the customer’s account, where it can be used to purchase replacement tickets. Refunding an amount from the customer’s account to their credit card or other payment method is a separate process with separate security rules.

Intuitive user interfaces with drag and drop features

Setting up venues, spaces, shows and performances is quick and easy. The seat plan editor allows you to select, move and arrange seats with ease, all within the browser.

Template based seat plan

Seating plans can easily be applied to multiple performances using a template, and one-off edits can then be made to add, remove or block out seats as required.

Flexible structure

The system does not force you to use the traditional hierarchy in which you must create a venue containing shows containperformances. The structure is based on folders, which can be tagged as venues, spaces, shows and performances as required, can contain any kind of element, and can be dragged around and rearranged. A show that is on tour, for example, might have a top level folder tagged as a show, which contains folders that are tagged as both venues and performances for each night of the tour in a different city. Temporary spaces can similarly be configured without permanently clogging up the database forever after.

Custom Tags

Custom tags can be added to folders to make them easier to browse. This can be used to create categories like "Film", "Dance" or "Theatre" or to highlight certain performances like "Relaxed", "Senior" or "Subtitled".

Prices, discounts, layout, on-sale schedules, etc. can be configured at any level, from system wide to a single performance

Because of the flexible folder structure, any folder can contain any configuration element. Rather than having a fixed requirement that, for example, seating plan layouts are attached to spaces, a seating plan could be used by a single show, and not get in the way in future. Standard discounts can be set up that apply system wide – such as “children are always 50% off” or “students are £5 off” – and applied to performances, but discounts can also be set up to override these for individual performances, or shows.

Drag and drop interface to build Marketing Lists

Marketing Lists are set up by adding or removing the results of customer searches. Marketing Lists can be combined with an intuitive drag and drop interface. Marketing lists are stored in the database and can easily be used for reporting and analysis, or exported for mailshots and further analysis.

MailChimp Integration

A two-way sync between Marketing Lists and a MailChimp provides seamless integration for creating, sending, and tracking email newsletters.

Powerful, Flexible reporting

The reporting system can produce reports as interactive web pages, spread sheets, and PDF and Word documents.

Live Marketing Preferences

Customer editable marketing preferences such as mailing list membership are built into the marketing lists.

Audit Trail of all transactions

All changes to the database can be audited and logged, and search by the system administrator.

Role based security

User access levels can be configured based on the roles that user performs in the organisation.

Hard Ticket Control

If are dealing with hard ticket stock, the serial numbers can be stored in the database and displayed to staff when stock is picked, so that any discrepancies and missing tickets can be noted.

Web based

The system is entirely web based, so no installation on box office PCs is required, minimising support and setup costs and IT overhead.

Scalable to handle high volume events

The system is hosted on Amazon’s EC2 cloud, and so can easily scale up adding extra servers to handle certain events, and then remove those servers again when not required.

Request a Demo